Lady with her horse wearing a Kep Italia glitter helmet

Helmet Safety Awareness Week – Why It Matters for Every Rider

Every rider knows that horses can be unpredictable. Even the most experienced equestrians face the risk of falls or accidents — and in those moments, a helmet can make all the difference. That’s why Helmet Safety Awareness Week (1st – 7th September) is such an important reminder for our community: safety always comes first.

The Story Behind Helmet Safety Awareness Week

The campaign traces back to 2010, when Olympic dressage rider Courtney King-Dye suffered a severe brain injury after falling from her horse without a helmet. She spent weeks in a coma, and her accident sparked the Riders4Helmets movement.

What started as a push to raise awareness, quickly grew into a global initiative, now recognized as International Helmet Awareness Day/Week. Its mission is simple: to encourage every rider, at any level, to wear a helmet every time they ride.

Since then, the equestrian world has made huge progress. In 2021, the FEI (International Equestrian Federation) made helmets mandatory in competition, a clear sign of how vital safety has become in our sport.

Why Helmets Matter More Than Ever

  • Head injuries are the most common serious riding injury. A properly fitted helmet dramatically reduces the risk of lasting trauma.

  • Modern helmets combine safety and style. Today’s designs meet the highest standards while offering comfort, ventilation, and sleek looks.

  • One ride is all it takes. Even quiet hacks or training sessions carry risk — which is why the golden rule is: every ride, every time.

Mark the Week with Us – and Save on a New Helmet

To celebrate Helmet Safety Awareness Week, we’re offering 20% off all KASK, KEP, and NACA helmets from 1st – 7th September 2025.

This is the perfect time to:

  • Upgrade your helmet to meet the latest safety standards or purchase a new helmet after a fall.

  • Find the right fit and style for your discipline.

  • Invest in your safety — because nothing is more valuable than peace of mind in the saddle.

Offer valid while stocks last. Don’t miss out!


Ride Smart. Ride Safe.

Helmet Safety Awareness Week is more than just a campaign — it’s a reminder that every ride counts. Join us in making safety a priority and spreading the word in the equestrian community.

👉 Shop Helmets Now

Picture - Kep Italia

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